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We do not choose ingredients for label appeal.
Every ingredient in a Vyalure product is meticulously selected with intention and supported by research. What we include must merit its place. What we exclude is equally deliberate. Ingredients are not selected because they are trending, familiar, or easy to market. They are selected when they meet The Vyalure Standard.
Ingredient decisions begin with evidence.
Each material must justify its role.
What we leave out is deliberate.
What remains must serve the formula and the skin.
Selection threshold
A trending ingredient is not enough.
Before an ingredient becomes part of Vyalure, it must justify its role. It must offer meaningful value to the skin experience. It must support the product with clear function. It must meet a threshold we are willing to stand behind.
Function is the threshold.
Some ingredients work quietly. They refine texture. They support comfort. They help preserve the integrity of the product experience. Their value is not always obvious on the front of a label, but their role must still be clear.
Ingredient Noise
A longer ingredient list does not automatically make a product more advanced.
Evidence-led selection
Ingredient selection begins with research.
We look beyond marketing language. We study cosmetic science. We consider recognized safety assessments. We examine how a material is understood in real skincare use.
That work gives each decision weight. It helps us choose with confidence. It also gives us the discipline to decline materials that do not meet the standard we have set for Vyalure.
How an ingredient is understood in skin care.
How a material is assessed for cosmetic use.
Why a material deserves a place in the product.
Independent perspective matters. When an ingredient requires deeper review, we look beyond marketing language and into established scientific resources.
Scientific Committee on Consumer Safety
Cosmetic ingredient safety opinions and guidance from the European Commission’s scientific committee for consumer safety.
View SourceInternational Agency for Research on Cancer
Monographs and classifications used to identify carcinogenic hazards.
View SourceUnited Nations Environment Programme
Global chemicals and pollution context, including environmental and human health risk reduction.
View SourceWhat we leave out is part of how we formulate. We exclude ingredient categories that do not align with our standards for skin compatibility, animal-free formulation, environmental responsibility, or refined use. This is not fear-based formulation. It is disciplined selection.
Ethoxylated Materials
What it is
Polyethylene glycols, often shortened to PEGs, are ethoxylated ingredients used in cosmetics to support solubility, texture, cleansing, or emulsification.
Why we exclude it
Ethoxylation can create 1,4-dioxane as an unintended manufacturing byproduct. It is not intentionally added to a formula, which means it may not appear on the ingredient list. That lack of visibility does not align with the ingredient transparency we want behind Vyalure.
Our approach instead
We build texture, slip, and solubilization through non-PEG material systems. Depending on the product, this may include refined emollient esters, mild solubilizers, or emulsifier systems selected for a cleaner material pathway.
Cleansing Systems
What it is
Sodium Lauryl Sulfate, often shortened to SLS, is a strong cleansing surfactant. It is effective at removing oil, but that strength can make it feel stripping on skin.
Why we exclude it
Our cleansing products are not built around aggressive detergency. Cleansing should feel effective without leaving the skin experience harsh.
Our approach instead
We use milder surfactant systems designed to cleanse with more comfort. The goal is performance that respects the feel of the skin.
Preservation
What it is
Formaldehyde-releasing preservatives protect products by slowly releasing small amounts of formaldehyde over time.
Why we exclude it
Our preservation approach does not rely on formaldehyde-donor chemistry. Preservation is essential, but the system chosen to preserve a product still has to meet our material standard.
Our approach instead
We use non-formaldehyde-donor preservation systems selected for cosmetic use and product integrity.
Fragrance Standards
What it is
Phthalates are a family of chemicals used across different consumer product categories. In cosmetics, certain phthalates have historically been used in fragrance-related applications as solvents or stabilizers.
Why we exclude it
Fragrance should not become a place where ingredient standards become less visible. Vyalure fragrance blends are proprietary, but proprietary does not mean careless. Our scent direction does not rely on this ingredient category.
Tone Philosophy
What it is
Hydroquinone is a pigment-altering active with a history of use in skin-lightening products and certain medical treatment contexts.
Why we exclude it
We do not formulate for overall skin lightening or bleaching. That is not our brightening philosophy.
Our approach instead
We support radiance through ingredients chosen to help skin look more even, refined, and healthy in appearance. The goal is not to change someone’s natural skin tone. The goal is care that respects it.
Formula Protection
What it is
BHA means butylated hydroxyanisole. BHT means butylated hydroxytoluene. Both are synthetic antioxidants used to help slow oxidation in formulas.
Why we exclude it
We choose not to build our formula-protection approach around this antioxidant category. BHA carries stronger carcinogenic-hazard scrutiny. BHT has a more mixed safety discussion. Neither reflects the antioxidant strategy we want behind Vyalure.
Environmental Responsibility
What it is
PFAS means per- and polyfluoroalkyl substances. They are often called “forever chemicals” because many of them persist in the environment and break down very slowly.
Why we exclude it
Persistence matters. A skincare ingredient should not create unnecessary environmental concern when it is not needed to create performance, elegance, or skin feel.
Petroleum-Derived Materials
What it is
Petroleum distillates are refined materials derived from crude oil processing.
Why we exclude it
This category does not reflect the material direction we want for Vyalure. Our skincare is built around a more refined sensory experience and a more selective ingredient standard.
Occlusive Petroleum Derivatives
What it is
Mineral oil, petrolatum, and paraffin wax are petroleum-derived materials. They can reduce moisture loss by creating an occlusive layer on the skin.
Why we exclude it
The concern is not that these materials have no function. The concern is that they come from crude oil refining. Poorly refined petroleum-derived materials can raise contamination concerns tied to polycyclic aromatic hydrocarbons, often called PAHs.
Our approach instead
We choose a different emollient direction. Depending on the formula, we may use plant oils, plant butters, squalane, emollient esters, and other skin-feel materials selected for a more elegant finish.
Silicone Selection
What it is
Cyclic silicones such as D4, D5, and D6 are volatile silicone materials. They are often used to create slip, spread, and a quick-dry finish.
Why we exclude it
Our sensory direction does not rely on volatile cyclic silicone systems. We can achieve elegance, glide, and refinement through other skin-feel materials.
Animal-Free Direction
Why we exclude it
Our formulas are developed without animal-derived ingredients. This supports the animal-free direction behind Vyalure and the certifications we are pursuing.
Cruelty-Free Direction
Why we exclude it
We do not support animal testing. Our cruelty-free direction is supported by supplier agreements and ongoing third-party certification review. We are also progressing through the Leaping Bunny process while supplier declarations are completed.
Regulatory Review
Why we exclude it
Materials prohibited or restricted under applicable cosmetic regulations do not meet our selection threshold. Our ingredient review is informed by regulation, toxicology, and cosmetic safety review.
The Ingredient Approach explains how we choose. The Material Library takes a closer look at selected materials, the roles they play, and how they contribute to the finished Vyalure experience.