Privacy Policy

This Privacy Policy is provided by Vyalure LLC (“Vyalure,” “we,” “our,” or “us”), a Pennsylvania limited liability company located at 834 Bushkill St, Easton, PA 18042, United States.

Vyalure operates an online store, customer account features, email and SMS communications, customer support channels, product review tools, privacy request tools, The Vyalure Atelier, local event collection forms, and related websites, services, programs, features, and tools collectively referred to in this Privacy Policy as the “Services.”

This Privacy Policy explains how Vyalure collects, uses, discloses, retains, and protects information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked to an individual, directly or indirectly (“Personal Information”).

This Privacy Policy applies to visitors, customers, customer account holders, review submitters, email or SMS subscribers, The Vyalure Atelier applicants and participants, local event contacts, and any other person who interacts with Vyalure or uses our Services.

Vyalure is committed to handling Personal Information with care, transparency, and accountability. By accessing, browsing, purchasing from, submitting information through, or otherwise using our Services, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with this Privacy Policy, you may not be able to use certain Services or website features.

This Privacy Policy applies to Personal Information we collect through or in connection with our online store, Shopify checkout, customer accounts, email and SMS communications, customer support, contact forms, The Vyalure Atelier, product reviews, testimonials, cookies, analytics tools, advertising technologies, local or vendor event interactions, promotions, gift cards, discounts, subscriptions, and any other place where this Privacy Policy is linked, displayed, or referenced.

This Privacy Policy does not apply to websites, platforms, applications, services, or tools that we do not own or control, even if they are linked from our Services. Those third parties are responsible for their own privacy practices, and we encourage you to review their privacy notices before providing information to them.

The Personal Information we collect depends on how you interact with Vyalure. We may collect the categories of information described below.

Contact and Identity Information

• Name;
• Email address;
• Phone number;
• Billing address;
• Shipping address;
• Customer account information;
• Communication preferences;
• Information you provide when contacting Vyalure.

Order, Purchase, and Transaction Information

• Products purchased, viewed, added to cart, reviewed, returned, exchanged, or considered;
• Order history and order status;
• Shipping, delivery, and fulfillment information;
• Payment status and payment method type;
• Refund, return, cancellation, exchange, warranty, or order issue details;
• Gift card, discount code, promotion, or subscription-related information;
• Fraud prevention, dispute, chargeback, or security review information.

Payment information is processed by Shopify, Shopify Payments, Shop Pay, PayPal, Afterpay, Klarna, Google Pay, Apple Pay, Square for in-person transactions, and other payment service providers we may enable. Vyalure does not store full credit card numbers.

Website, Device, and Usage Information

• IP address;
• Device type;
• Browser type;
• Operating system;
• Pages viewed and links clicked;
• Referring URLs;
• Approximate location derived from IP address;
• Session activity;
• Cookie identifiers and similar identifiers;
• Advertising identifiers where applicable;
• Information about how you interact with our website, products, emails, reviews, forms, ads, and other Services.

Marketing and Communication Information

• Email signup information;
• SMS signup and consent information, where applicable;
• Marketing preferences and opt-out records;
• Email open and click activity;
• Review request activity;
• Customer support communications;
• Survey responses;
• Messages sent to Vyalure through forms, email, phone, SMS, social platforms, or other channels.

Product Review, Testimonial, and User-Submitted Content

• Product reviews;
• Ratings;
• Testimonials;
• Photos, videos, or other content you choose to submit;
• Public display name or review profile information;
• Review verification status;
• Product purchased or reviewed;
• Permissions, releases, or consent records associated with submitted content.

If you submit a review, testimonial, image, video, or other public-facing content, that content may be displayed publicly on our website, product pages, marketing materials, emails, advertisements, social media, review widgets, or other Vyalure channels, subject to applicable law and any permissions connected to your submission.

If you apply to or participate in The Vyalure Atelier, we may collect information such as name and contact information, shipping information, age or eligibility confirmation, skin type, skin sensitivity level, skin concerns, skin goals, product preferences, information about skincare products or prescription skincare products you voluntarily disclose, and product usage feedback.

We may also collect information about product application, comfort, scent experience, texture, finish, visible impressions, survey responses, product experience ratings, before-and-after impressions if voluntarily submitted, photos, videos, testimonials, consent forms, releases, survey acknowledgments, and communication history.

The Vyalure Atelier is intended for participants who are 18 years of age or older.

Some information you voluntarily provide may be considered sensitive under certain privacy laws. This may include information related to skin sensitivity, skin concerns, allergies or reactions you choose to disclose, prescription skincare use, racial or ethnic background if voluntarily provided, or other information protected under applicable law.

We collect and use sensitive Personal Information only for disclosed and appropriate purposes, such as evaluating product suitability, supporting customer care, processing Atelier participation, protecting product safety, improving the product experience, complying with law, maintaining business records, or fulfilling a request you make. We do not use sensitive Personal Information to discriminate against you.

If you contact us by phone, calls may be monitored and recorded. Our current call monitoring disclosure is: “This call may be monitored and recorded.”

We may use call recordings and related information for quality assurance, training, customer support, compliance, dispute resolution, security, and recordkeeping purposes where permitted by applicable law.

We may collect Personal Information directly from you when you place an order, create or use a customer account, sign up for email or SMS communications, contact customer support, submit a product review, complete a form or survey, apply for or participate in The Vyalure Atelier, enter a promotion, interact with Vyalure at a local or vendor event, or send us messages, photos, videos, testimonials, or feedback.

We may also collect Personal Information automatically when you visit our website, interact with emails, view ads, use customer account features, or otherwise interact with our Services. This may occur through cookies, pixels, tags, analytics tools, log files, device identifiers, and similar technologies.

We may receive Personal Information from service providers and business partners that support our operations, including Shopify, payment processors, fraud prevention providers, shipping carriers, review platforms, email and SMS providers, analytics providers, advertising platforms, customer support tools, Fillout, Airtable, Microsoft 365, Twilio, Amazon Connect, Google, Meta, Hoppy Cookie, and similar service providers.

If you interact with Vyalure on social media, tag us, message us, or make content publicly available, we may collect information consistent with your settings on that platform and the platform’s own privacy practices.

Vyalure uses Personal Information for business, operational, legal, customer experience, and product development purposes, including to operate, maintain, and improve our Services; process, fulfill, ship, deliver, and manage orders; process payments, refunds, cancellations, returns, exchanges, gift cards, discounts, promotions, and subscriptions where applicable; create, maintain, secure, and support customer accounts; verify identity; prevent fraud and security incidents; communicate with you; and provide customer support.

We may also use Personal Information to send marketing communications when permitted by law or with consent where required; manage email, SMS, cookie, and privacy preferences; request and manage reviews; administer The Vyalure Atelier; understand product experience and customer satisfaction; develop product claims, statistics, educational content, marketing insights, and product improvements where appropriate; analyze website traffic and customer behavior; personalize content where permitted; run advertising and measurement where applicable; and maintain business, tax, accounting, operational, legal, and compliance records.

We may use Personal Information to support product safety, quality review, recalls, complaints, dispute resolution, legal compliance, enforcement of our policies, and protection of the rights, safety, property, and integrity of Vyalure, our customers, and others.

We use cookies and similar technologies to support website functionality, remember preferences, understand how visitors use our Services, improve customer experience, measure marketing performance, and support advertising where applicable.

Cookies and similar technologies may be used for essential website operation, shopping cart and checkout functionality, customer account functionality, security and fraud prevention, analytics and performance measurement, email and ad measurement, personalization, and retargeting or interest-based advertising where enabled.

We currently use Hoppy Cookie for cookie consent management. We may also use Shopify analytics, Google Analytics, Meta Pixel, Google Ads, and similar tools. Depending on your location, you may have the right to reject, disable, or manage non-essential cookies. Our website may provide cookie consent tools or privacy settings that allow you to manage certain choices.

You can also adjust browser settings to block or delete cookies. Some website features may not function properly if cookies are disabled.

Vyalure does not sell Personal Information for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Depending on how advertising, analytics, pixels, cookies, or similar technologies are used, certain disclosures to advertising or analytics partners may be considered a “sale,” “sharing,” or processing for targeted advertising under applicable law.

Where required by applicable law, you may have the right to opt out of the sale of Personal Information, the sharing of Personal Information for cross-context behavioral advertising, targeted advertising, certain profiling activities, and certain uses or disclosures of sensitive Personal Information.

You may exercise privacy choices by contacting privacy@vyalure.com, calling 1 (866) 557-1228, or using the privacy request form, cookie preference tool, or privacy choices tool made available on our website.

Where required and technically supported, we will honor recognized browser-based opt-out preference signals, such as Global Privacy Control or similar universal opt-out mechanisms, in accordance with applicable law.

If you sign up for email marketing, we may use your email address to send product updates, launch information, promotions, educational content, review requests, event information, and other Vyalure communications.

We currently use Shopify Email and may use another email marketing provider such as Omnisend, Klaviyo, or a similar platform. We may update our providers as Vyalure grows.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

If you sign up for SMS communications, we may use Twilio or a related provider to send messages where permitted by law and with consent where required. You may opt out of SMS messages by following the instructions in the message, such as replying STOP, or by contacting us.

Transactional communications, such as order confirmations, shipping updates, account notices, customer service responses, policy updates, privacy responses, security messages, or legally required notices, may still be sent even if you unsubscribe from marketing communications.

We use Reviews.io and may use similar review tools to request, collect, verify, display, and manage product reviews.

If you submit a review, rating, testimonial, photo, video, or other content, we may display that content on our website, product pages, review widgets, social media, marketing materials, emails, advertisements, or other Vyalure channels, subject to applicable law and any permissions or terms connected to the submission.

Reviews may include your name, display name, rating, review content, product purchased, verification status, photo or video content, and other information you choose to provide.

When you submit public-facing content, you should avoid including information you do not want displayed publicly. We may moderate, remove, or decline to publish content that does not align with our review standards, legal obligations, or customer experience standards.

The Vyalure Atelier is a consumer-informed product evaluation program designed to gather feedback before broader product release or as part of product development, product refinement, product education, and customer experience evaluation.

The Vyalure Atelier is intended for individuals who are 18 years of age or older.

If you apply to or participate in The Vyalure Atelier, we may use your information to review applications, determine eligibility, select participants, ship products or materials, communicate instructions, collect survey responses and feedback, evaluate product experience, review information you voluntarily disclose about skincare products or prescription skincare products, understand customer perception, support product development, develop product claims or statistics where appropriate, and maintain business, product evaluation, and consent records.

Atelier feedback may be used for research and development, quality review, product refinement, marketing insights, website content, product education, claims substantiation, and customer experience improvement, subject to applicable law and the permissions, releases, or consent forms connected to your participation.

Participation in The Vyalure Atelier may involve separate consent forms, release language, survey acknowledgments, or program-specific notices. If there is a conflict between this Privacy Policy and a specific Atelier consent or release, the more specific notice will apply to that program activity.

We may disclose Personal Information to service providers, processors, contractors, and business partners that help us operate Vyalure and provide our Services. These may include Shopify and ecommerce service providers; Shopify Payments, Shop Pay, PayPal, Afterpay, Klarna, Apple Pay, Google Pay, Square, and other payment providers; fraud prevention and security providers; shipping carriers and fulfillment partners; email and SMS providers; Reviews.io and review management platforms; customer service tools and communications providers; cookie consent and privacy tools, including Hoppy Cookie; analytics providers, including Shopify analytics and Google Analytics; advertising and marketing platforms, including Google Ads and Meta Pixel where enabled; survey and form providers, including Fillout or similar tools; Airtable or similar data organization tools; Microsoft 365 and business productivity tools; Twilio, Amazon Connect, and phone, IVR, SMS, call routing, or call recording providers; professional advisors; and IT, hosting, security, storage, and operational service providers.

These providers may process Personal Information on our behalf or as otherwise permitted by their terms, their role, and applicable law.

Where applicable, we may disclose certain website, device, cookie, or interaction data to advertising, analytics, or marketing partners to measure performance, understand customer behavior, support marketing, and improve the customer experience. Where required by law, we provide opt-out rights.

We may disclose Personal Information when we believe it is necessary to comply with applicable law, regulation, legal process, or government request; protect the rights, privacy, safety, or property of Vyalure, our customers, or others; detect, investigate, or prevent fraud, security incidents, or illegal activity; enforce our terms, policies, or agreements; or respond to chargebacks, disputes, claims, audits, or regulatory inquiries.

If Vyalure is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction, Personal Information may be disclosed or transferred as part of that transaction, subject to appropriate protections.

We may also disclose Personal Information when you ask us to, authorize us to, or otherwise direct us to do so.

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on the type of information, the reason it was collected, whether there is an active customer relationship, legal and accounting requirements, product safety needs, fraud prevention and security needs, warranty or recall obligations, dispute or claim considerations, Atelier research and product development needs, consent records, and privacy request documentation.

• Order, transaction, payment status, tax, and accounting records: generally retained for 7 years, unless a longer period is required for legal, tax, audit, product safety, dispute, or business purposes.
• Customer account information: retained while the account is active and for a reasonable period after account closure, unless deletion is requested and no legal exception applies.
• Customer support records: generally retained for up to 3 years, unless needed longer for disputes, quality review, safety, compliance, or business records.
• Call recordings: generally retained for up to 2 years, unless needed longer for quality assurance, compliance, security, disputes, claims, or legal purposes.
• Marketing records: retained until you unsubscribe, withdraw consent, or request deletion, subject to suppression-list retention needed to honor opt-out requests.
• SMS consent and opt-out records: retained as needed to document consent, opt-out status, compliance, and messaging history.
• Product reviews and testimonials: retained while the content is displayed and for a reasonable period afterward for business, verification, legal, or recordkeeping purposes.
• The Vyalure Atelier applications, surveys, feedback, photos, releases, and product evaluation records: generally retained for up to 6 years after the relevant product evaluation, publication, claim support, or product development use, unless a longer period is needed for product safety, research integrity, consent records, legal obligations, or business purposes.
• Privacy request records: generally retained for at least 3 years to document request handling, verification, response, completion, appeal, and compliance history.
• Security, fraud, and website logs: retained for a reasonable period based on security, fraud prevention, technical, analytics, and legal needs.

When Personal Information is no longer needed, we may delete, de-identify, aggregate, or archive it in accordance with applicable law and business needs.

We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information. These may include access controls, secure service providers, password protections, account permissions, internal handling practices, and other measures appropriate to the nature of the information.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we work to protect Personal Information in a manner appropriate to our business, the systems we use, and the sensitivity of the information involved.

Depending on where you live, you may have certain rights regarding your Personal Information. These may include the right to access or know the Personal Information we have collected about you; request a copy of your Personal Information; correct inaccurate Personal Information; delete Personal Information, subject to legal exceptions; opt out of targeted advertising; opt out of sale or sharing of Personal Information where applicable; limit certain uses or disclosures of sensitive Personal Information where applicable; withdraw consent where processing is based on consent; object to or restrict certain processing; request data portability; appeal a decision regarding a privacy request where applicable; and not be discriminated against for exercising privacy rights.

Vyalure intends to honor applicable privacy rights and, where practical, reasonable privacy requests even where a particular privacy law may not yet require us to do so.

To submit a privacy request, contact privacy@vyalure.com, call 1 (866) 557-1228, or use the privacy request form or privacy choices tool available on our website.

We may need to verify your identity before completing certain requests. Verification may require matching information you provide with information we maintain, such as your email address, order information, phone number, address, or other details reasonably necessary to confirm your identity.

We may deny or limit a request where permitted by law, including when we cannot verify your identity, the request is excessive or unfounded, or the information must be retained for legal, tax, accounting, security, fraud prevention, product safety, transaction, dispute, or legitimate business purposes.

Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof that you authorized the agent to act for you and may also require you to verify your identity directly with us.

If your state provides an appeal right and we deny your request, you may appeal by replying to our decision email or contacting privacy@vyalure.com with “Privacy Appeal” in the subject line.

Residents of certain U.S. states may have rights under state privacy laws, including California, Colorado, Connecticut, Virginia, Texas, Utah, and other states with applicable privacy laws.

Depending on your state and the law that applies, you may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of Personal Information, including targeted advertising, sale of Personal Information, sharing of Personal Information, or profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise these rights, contact privacy@vyalure.com, call 1 (866) 557-1228, or use any privacy request form or privacy choices tool available on our website.

This section applies to California residents and supplements the rest of this Privacy Policy.

In the past 12 months, we may have collected the following categories of Personal Information: identifiers; customer records information; commercial information; internet or electronic network activity; approximate geolocation information; audio information, such as call recordings where applicable; inferences; and sensitive Personal Information if voluntarily provided.

We may collect Personal Information directly from you, automatically from your device or browser, from Shopify and ecommerce service providers, from payment and fraud prevention providers, from shipping carriers, from marketing and review platforms, from The Vyalure Atelier tools, from analytics and advertising providers, from social media platforms, and from service providers that support our business.

We collect, use, and disclose Personal Information for the purposes described in this Privacy Policy, including order processing, customer support, product fulfillment, website operation, fraud prevention, marketing, analytics, product reviews, The Vyalure Atelier, product development, legal compliance, and business operations.

We may disclose Personal Information to service providers, processors, contractors, payment processors, shipping carriers, ecommerce platforms, review platforms, marketing and analytics providers, advertising partners where applicable, professional advisors, legal or regulatory authorities, and other recipients described in this Privacy Policy.

Vyalure does not sell Personal Information for money. If we use certain advertising, analytics, retargeting, or cookie technologies, those activities may be considered “sharing” or “sale” under California law. Where applicable, California residents may opt out of sale or sharing by contacting privacy@vyalure.com, calling 1 (866) 557-1228, or using any privacy choices tool available on our website.

We do not use or disclose sensitive Personal Information for purposes that would require a right to limit unless we provide the required notice and choice under applicable law.

California residents may have the right to know what Personal Information we collect, use, disclose, sell, or share; access Personal Information; delete Personal Information; correct inaccurate Personal Information; opt out of sale or sharing; limit certain uses or disclosures of sensitive Personal Information; and receive equal service and price without discrimination for exercising privacy rights.

To exercise these rights, contact privacy@vyalure.com, call 1 (866) 557-1228, or use any privacy request form or privacy choices tool available on our website.

Where required by law, we will confirm receipt of applicable requests and respond within the required timeframes. Certain requests may be subject to verification and legal exceptions.

If you are located in the European Economic Area, the United Kingdom, or another region with similar data protection laws, Vyalure may act as a controller of Personal Information we collect directly from you.

Depending on the activity, we may process Personal Information based on contract, consent, legitimate interests, legal obligations, vital interests, or public interest where applicable and legally appropriate.

Depending on applicable law, you may have the right to access your Personal Information, correct inaccurate Personal Information, request deletion, restrict or object to certain processing, request portability, withdraw consent, object to direct marketing, and lodge a complaint with a data protection authority.

To exercise rights, contact privacy@vyalure.com.

Vyalure is based in the United States. If you access our Services or provide information from outside the United States, your information may be transferred to, processed, and stored in the United States or other countries where we or our service providers operate. These countries may have privacy laws that differ from those in your location.

Where required, we rely on appropriate safeguards for international transfers, such as contractual protections, service provider commitments, adequacy mechanisms, or other lawful transfer methods.

If you are located in Canada, we handle Personal Information in a manner designed to reflect core privacy principles such as accountability, consent, limiting collection, limiting use and disclosure, retention limits, accuracy, safeguards, openness, access, correction, and the ability to challenge compliance.

You may request access to or correction of Personal Information we hold about you by contacting privacy@vyalure.com. We may need to verify your identity and may deny or limit access where permitted or required by law.

Our website, online store, customer accounts, marketing communications, customer support channels, and The Vyalure Atelier are not designed or intended to collect Personal Information from individuals under 18 years of age.

If you are under 18, please do not create a customer account, sign up for marketing communications, submit an Atelier application, participate in surveys, upload reviews or content, or provide Personal Information to Vyalure without the involvement and consent of a parent or legal guardian.

Vyalure products may be purchased by adults for use by individuals ages 13 and older where appropriate, but we do not intentionally market to minors and The Vyalure Atelier is intended only for participants who are 18 years of age or older.

We do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete it.

If you believe that a person under 18 has provided Personal Information to Vyalure without appropriate parent or guardian involvement, please contact us at privacy@vyalure.com.

We do not knowingly sell or share Personal Information of consumers under 16.

Vyalure is based in the United States. At launch, our primary sales and in-person activities are focused in the United States, but our Services may be accessible internationally and may accept international orders where available. If you place an order from outside the United States, your information may be processed in the United States and shared with payment, shipping, customs, fraud prevention, and service providers as needed to fulfill the order and comply with applicable requirements.

Our Services may link to third-party websites, platforms, social media pages, payment services, review tools, or other services. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing information.

If you interact with Vyalure on social media, your interactions may be visible to others depending on your privacy settings and the platform’s practices. Social media platforms may collect and use your information according to their own privacy policies.

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. If changes are material, we may provide additional notice as required by law.

Your continued use of our Services after this Privacy Policy is updated means you acknowledge the updated policy.

For privacy questions, requests, or concerns, contact:

Email: privacy@vyalure.com
Phone: 1 (866) 557-1228
Mail:
Vyalure LLC
834 Bushkill St
Easton, PA 18042
United States

For general customer service inquiries, you may contact hello@vyalure.com.