The People Behind Vyalure

A personal beginning. A vision we carry forward together.

Meet the people shaping Vyalure, united by an ambition to create exceptional skincare experiences and help our clients discover new confidence in their own skin.

Founder & Chief Executive Officer

Angel Martinez

A personal search for comfort in his own skin became the starting point for Vyalure.

Angel founded Vyalure after years of navigating sensitive, dry skin. That experience continues to guide his work: developing skincare with performance at its core and a sense of luxury that carries through every use.

As Founder and Chief Executive Officer, he leads the company’s direction while focusing on research, product development and formulation. His work explores how raw materials function together and how those choices can support the skin’s appearance and comfort.

Angel also shapes Vyalure’s identity alongside Bryan, connecting the work behind each product with the way clients encounter the brand. His ambition remains personal: to help others discover the confidence that first inspired Vyalure.

Chief Operating Officer

Bryan Santos

Bringing Vyalure’s vision into the experience of the brand.

As Chief Operating Officer, Bryan is helping build the operational foundation for Vyalure’s growth. Working alongside Angel, he helps translate the brand’s direction into the decisions that shape the business and its client experience.

His involvement begins with the products themselves. Through product testing and development feedback, Bryan brings a client-focused perspective to the collection. He also works with Angel on branding, contributing to label design and the visual presentation of Vyalure’s products.

Bryan leads Vyalure’s social presence, extending that shared vision into how the brand introduces its collection and connects with its audience. Across his work, he is focused on making the experience of Vyalure feel considered and personal, from the first introduction to the relationship that follows.

Our Shared Ambition

Confidence you have yet to discover.

Our shared ambition is to make every encounter with Vyalure an experience that inspires confidence, helping our clients discover a sense of ease in their own skin they may never have known was possible.

Explore The Vyalure Story